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What exactly is Happy Dog Breakfast (HDB)?

HDB is a raw, plant-powered human-grade breakfast food that’s just for dogs, with ingredients that work separately and in tandem to produce and maintain pure health + vitality.
It's generously enriched with bone broth and glucosamine + rose hip for that particular formula. Its superpower is gently cleaning and deeply nourishing the gut microbiome—which it does spectacularly well!

The food is dry-packaged and needs to be water-moistened at a ratio of about 1:1 before serving.

What does HDB do?

HDB in the morning and raw meat at night balances the gut biome.
The fibre and nutrients in HDB produce healthy gut flora, and when the gut biome is balanced everything else works:

  • immunity increases
  • energy increases
  • focus increases
  • weight regulates (thanks fibre!)
  • inflammation reduces
  • anxiety reduces
  • stiff and aching joints are relieved 
  • skin and coat issues are resolved—coats are shinier
  • breath doesn’t smell and poos are so much better

Why are grains important?

Great question! Good grains with lots of fibre (like our barley, oats & chia) nourish and repair the gut.
A dog’s gut thrives on enzymes from natural raw proteins + fibre and nutrients that can only be obtained from good grains.

When the gut is healthy, everything else falls into place. Nutrients are absorbed, pro-biotic function is increased, vitality, focus and life-joy increase or return.

There's more about our ingredients here.

Why not kibble and other processed foods? 

Most kibble and/or processed foods are
high-heat extruded and contain wheat, sugar, corn, fillers, soy, legumes, preservatives, chemicals, artificial colours & flavours to mention just the obvious. You can read more here: No Nasties!

Those nasties are absorbed through the gut and contaminate the blood that feeds the joints, brain, nerves, skin, coat, etc. The blood permeates all the points that should make them vital and healthy, but instead makes them gradually sore and sick. Goodness is drained, and the immune system eventually succumbs to the many diseases that vets see so often in today’s doggy world.

Is HDB good for all dogs—puppies to seniors?

Absolutely yes! It's a gentle food that's wonderful for growing up, growing old, and everything in between.

Is HDB a sole source of nutrition for my dog?

HDB's natural plant-rich ingredients should make up about 30%—40% of your dog’s daily food, and the balance should come from pure animal protein sources + veggies. Neither a full HDB diet or a full meat diet are species-appropriate on their own, but together they’re nutritional magic!

Why do you recommend HDB / raw animal protein combination?

Long story short – when good grains (no wheat, artificials or fillers) are fed, separately and synergistically with fresh raw animal protein, the gut biome flourishes and the blood is able to do its rejuvenating, replenishing work. Anti-inflammatory grains (because grains ain’t grains) with raw meat lead to vitality, happier playtimes, more restful sleep, more focused attention, increased calm and sharper mental ability.

How much does HDB cost?

Dollar-wise, we're committed to keeping HDB (and our treats) affordable and commercially competitive so that no-one is priced out of feeding their dog good health. Here's a closer look, but broadly speaking, breakfast can cost between 85 cents and $1.65 depending on the size of the pup + which formula and package size is chosen. Cumulative-value in terms of health and happiness is, as they say, priceless.  

How do I prepare HDB?

Just add water! Feeding your dog healthy food doesn’t come any easier. Ideally HDB should soak overnight to activate the goodness, but 5—10 minutes works too. And sometimes if you're running short of time, it can be served within moments of moistening.

As a rule of thumb, use equal parts dry food and water. You can even mix enough for 3 days and store in the frig. Either way, breakfast sorted!

How much should I feed my dog?

We feed Dolly, who is a rather large Labrador (37kg, 11 y/o with a typical Lab appetite
J) a little more than ½ a cup per day (dry measurement before soaking) + about 200grams of fresh raw protein + veggies, and she stays slim with a nicely defined ‘waist’.

But some small dogs have big appetites and will want disproportionately large servings. It’s a judgement call and may take a little time to observe their weight and how they metabolise the food. You might like to check out our guide how much to feed your dog.

What if my dog doesn't like it?

Dogs usually think HDB is delicious right up, but sometimes they're wary of the new taste or texture and need a transitioning period.

Suggestions are on the packet but you know your own dog, so just adapt and let them take all the time they need—gradually add and increase portions of something healthy that they love to their meal till they're on full HDB. (You could try an egg, honey, yogurt, or a few sardines—a gob of pure peanut butter works a treat!) The good news is: their gut will still be happy dancing, even when they're only eating small amounts of HDB per day.

If you'd like to talk it through, email us or call/text Kim on 0412 024 637. We're here to help 💛

Can I add other foods? My dog loves variety!

Don't we all! Our dogs love it when we add little extras. They lap up the sweetness of steamed veggies (broccoli, peas & carrots for them), sardines canned in spring water, a dob of unsweetened yogurt, or a protein topper. The great thing is, they won't be overdosing on added artificial vitamins or anti-nutrients.

That said, what doesn't go into their mouths is also super important—like this stuff! If you still have a supply of kibble that clearly contains nasties, we recommend throwing it out.

Can I feed HDB in the evening instead of breakfast?

We suggest morning because the gut is empty and receptive at that time. But it’s a great evening meal too; the slow-release ingredients satisfy and sustain a lovely night’s sleep. (Just make sure your dog still gets a meal of raw protein every day.)

What if I don't have meat for the evening meal?

Sometimes, you just don’t have fresh meat on hand for the evening meal. For those times there are some excellent air-dried, slow-dehydrated or freeze-dried pure meat products (no glycation from high-temp cooking) that you could keep in the pantry. Email us if you’d like recommendations.

Where is HDB made and how should I store it?

HDB is blended in small batches in a facility that also manufactures cereals for humans. It is shelf-stable for 12 months after packaging, but best kept in a cool dry place and resealed after opening. Some customers decant the jumbo bags into smaller containers for convenience.

General Information

Our guarantee

We're really proud to say that we offer a money back guarantee for Happy Dog Breakfast. Our experience tells us that your dog will love HDB (even if it takes a bit of workaround), and will be healthier than ever before. But, as with people, one size doesn't always fit all.

So here's the guarantee: if you've followed our transition ideas and your dog still isn't taking to Happy Dog Breakfast—or if, after 30 days of feeding your dog the HDB way, they're not thriving—we'll give you your money back. Just email us or call Kim on 0412 024 637 and we'll make it happen.

Sweets for the sweet

No way we're sending orders without a little something extra for your dog! And a delicious small treat for you too, because ... 💛🐕😎

When we dispatch

If you place your order before midday Brisbane time (AEDT) on a weekday, it will start its journey by midday the next day (excluding public holidays). Regular and express parcels are sent as ‘Authority to Leave’ so no signature is required. Around Brisbane, we try to deliver personally and the runs are usually Tuesday and Friday.

Track your order

Australian orders are generally delivered within 2-7 business days, you can check the Australia Post calculator here (we deliver from Brisbane postcode 4520).
International orders will depend on the destination and customs processing, but our nearest neighbour New Zealand deliveries are typically 3 to 4 business days.
You can click here for full tracking details (just pop in the ID that Australia Post emails to you when your order is first despatched).

International orders

Just letting you know, we're not sending food outside Australia at this stage.