We make delicious cereal food for your best friend

Fully plant-powered for the flexitarian dog, replacing one meal a day with superfood from plants!

Real food for today's dogs, with 100% human-grade ingredients

Smart food that loves your dog's gut

Doing good for pup & planet has never been more rewarding

It's a win win! Feeding your best friend just one cereal meal a day makes the world of difference to their health.

To the planet, same.

What's in HHD?


Discover the joys of plant-powered food:

More health, more happy, more wags. Here's just a few reasons to love HHD

♡ It's fresh, unprocessed cereal food. Low fat, high fibre and chock full of anti-inflammatories. NO SUGAR!

♡ There's lots of gut-friendly prebiotics to feed the 'good' bacteria, improving digestion, metabolism and bowel movements.

♡ The complex carbs and soluble fibre help shut down hunger between meals, keeping them feeling full for longer.

 ♡ Healthy skin is a super benefit: out with rashes and irritations, in with soft, glossy, huggable coats!

See the Ingredients

For busy humans, prep couldn't be easier

HHD is a dry mix that's as easy to prepare as a bowl of muesli—just add water 💦, rest for absorption, serve it up.

Pantry-friendly, it's perfect to take adventuring or give to the sitter.

And because it's made with 100% human-grade ingredients + absolutely zero additives, there's no chance of kids getting sick after leaning into 'sharing is caring' a little too much.

Click for a Guide

SHOP OUR FOOD

Original formula is wonderful for all dogs. And the Rosehip recipe contains a medicinal dosage of pure rose hips—it's a great choice for dogs who need a little more holistic support, including bone and joint health.

✨✨NEW RECIPE ON THE WAY✨✨

A beautiful healing and sustaining mix for seniors, fragile or unwell dogs. Vet-developed to help with immunity, osteoarthritis, cognitive decline, skin elasticity, urinary tract cleansing, and overall wellness. Availability is expected early November 2025 (or sooner).

Breakfast of Champions

Spoiler, they're all champions.

Frequently Asked Questions

Sure thing! If you're not completely satisfied, we refund your money in full. Return postage is on us.

Just reach out via our Contact page.

Yes. Puppies to seniors, you'll ❤️ what HHD will do for your dog.

It's a gentle food that's wonderful for growing up, growing old, and everything in between. Because it's never too early or too late to give the gut a fresh, healthy start.

The short answer is that home-alone dogs will benefit from a breakfast meal to keep them satiated and calm while their parents are away, but if your dog barks at the moon (so to speak), evening works best.

That said, the food can be served with other foods any time. The plant fibre and nutrients will work their gut-magic however and whenever they're ingested.

We love it when we find like-minded dog parents. HHD is a great time saver for you, and it's a way of making sure your dog is getting everything they need. We add home made goodness to our dogs' diets too.

Every dog is different. If your dog is cautious, try mixing a small amount of HHD in with their usual food (or add something they think is a treat) and gradually increase the ratio till they adjust to the new taste and texture. It's so worth the time and effort!

We pop a transitioning guide in with all first orders, and our guarantee has no time limit—the only outcome we want is a happy dog and a happy you.

Serve it straight or mix it up

Dogs and their gut bacteria love (need!) variety, and their daily cereal is a great base.

You might pop in a bit of your own brekkie scramble; sardines, blueberries and yogurt are popular choices too. There's lots of real life suggestions in the reviews.

Either way, check out the surprised looks on their faces. What a great start to the day!

TRY HHD

P.S. The energetic pup in the video is Oscar, a Langtally Dachshund. He clearly enjoys a side of yogurt with his HHD!