We make real, good food for dogs

Plant-based with human-grade ingredients, developed with a practicing vet nutritionist.


There are few better feelings than seeing your pets happy and healthy

That's why we created this wonderful food—it's the missing link in modern dogs' diets, providing health benefits that can only come from plants:

A fresh, new way to feed your dog

Designed to replace one meal a day, our recipes are vet-developed for flexitarian dogs.

They're made with love, and contain loads of fibre, polyphenols & prebiotics that can only come from plants.

You can expect benefits in just weeks, and the cumulative effects will thrill you!

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REAL FOOD, REAL FIBRE

Dog parents report:

Natural resistance to fleas, worms and parasites

Weight normalises without stress

Poops are fully evacuated and nicely formed

Sweeter breath, healthy gums, clean white teeth

Happier house sharing, no more farts!

Healthier skin and coat

Less anxiety, more able to cope when home alone

Relief from joint pain and arthritis

Fewer vet visits

More life joy

See what's NOT in HHD

A muesli-like food; prep is simple and fun

Even little kids can get involved—our human grade ingredients mean no worries if they lean into 'sharing is caring' a little too much :).

Here's how it works:

✔️ scoop into their bowl—the mix is fresh, sweet, and smells great.

✔️ add water—about enough to cover the mixture, some like it runny, some prefer fluffy.

✔️ rest ever so briefly—or soak longer for a luscious, creamy morning or evening meal.

✔️ serve it up!

Add bonus extras if you like; the happy surprised looks will make your day!

See the Feeding Guide

We make two (soon to be three!) recipes

Original is wonderful for all dogs. And the Rosehips recipe contains a medicinal dosage of pure rose hips (it's a great choice for dogs who need a little more holistic support, including bone and joint health).

Save 20% On Your First Subscription Order + 5% Off On Recurring Orders

Real people say:

Frequently Asked Questions

HHD is designed to replace one meal a day, the balance being whichever complete balanced food you choose. We usually feed our dogs raw for their evening meal: meat, veggies and bones.

We love it when we find like-minded dog parents. HHD is a great time saver for you, and it's a way of making sure your dog is getting everything they need. We add home made goodness to our dogs' diets too.

The short answer is that home-alone dogs will benefit from a breakfast meal to keep them satiated and calm while their parents are away, but if your dog barks at the moon (so to speak), evening works best.

That said, the food can be served with other foods any time. The plant fibre and nutrients will work their gut-magic however and whenever they're ingested.

Yes. Puppies to seniors, you'll ❤️ what HHD will do for your dog.

It's a gentle food that's wonderful for growing up, growing old, and everything in between. Because it's never too early or too late to give the gut a fresh, healthy start.

Served daily as part of a healthy all round diet, the fresh, raw ingredients in HHD work their magic throughout the entire digestive system. Dog parents report:

Healthier weight

Better poops

Sweeter breath

Clean, white teeth

Mealtime excitement

Shinier coat

More energy

More calm & focus

Fewer skin problems

Less joint and arthritis pain

More able to give and receive love

Less reliance on chemicals for fleas and worms

Fewer vet visits

Gut health starts at day one, and the first thing you'll notice is fresher breath & nicely formed poos. And no more farting!

If you have weight reduction goals, experience tells us that you can start to see results within a fortnight.

And customers report that coat, energy levels and mobility improve within days.

Transformational change usually happens within a couple of months.

Long term, you'll spend less time at the vet and more time delighting in life with pupper!

You might like to read Scott's journey.

Every dog is different. If your dog is cautious, try mixing a small amount of HHD in with their usual food (or add something they think is a treat) and gradually increase the ratio till they adjust to the new taste and texture. It's so worth the time and effort!

We pop a transitioning guide in with all first orders, and our guarantee has no time limit—the only outcome we want is a happy dog and a happy you.

Serve Hey Happy Dog as a meal, or add extras!

Just like us, dogs (and their gut bacteria) love variety.

Oscar in the video has a spoonful of yogurt with his brekkie.

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HAPPINESS GUARANTEE

First time trying our food?

Great! Please enter 'firstorder' in the code box for free shipping on any size product.
And we'll add an extra little packet of treats 💝 for pupper! Bon Appetit!