Needs and appetites vary dramatically—even between dogs of the same weight— so it's a matter of finding the right balance for their activity level, size and metabolism.

Some of our customers do measure carefully because their dogs might be athletes, show dogs, needing strict weight or fat content control etc.. But for the rest of us, rule of thumb works a treat.

A general guide is 1/4 cup for a small dog, 1/2 for medium, 1 cup for large
A Jumbo Economy 4.5kg bag contains 90 half-cup servings, which will get you about 6 months' meals for a small dog | 4 months for a medium dog | 3 months-ish for a large dog.

Prep is easy

1. Measure into their bowl
2. Add warm water (about enough to cover the mix)
3. Let it absorb for a few moments (or overnight if that's more convenient)
4. Serve it up

You can add fave foods anytime at all—sardines, mince and/or yogurt are popular choices—their gut bacteria will still happy dance!

Some dog parents make up several days worth at a time and keep it in the fridge, scooping out what they need each day.

Transitioning
There's no physiological need to follow a transitioning protocol, however some dogs may not take to the new taste and texture right away. For them, just take it slow and mix it with their usual food, gradually increasing the ratio. We pop a guide in with all first orders.