Feeding Guide
Needs and appetites vary dramatically—even between dogs of the same weight— so it's a matter of finding the right balance for their activity level, size and metabolism.
Some of our customers do measure carefully because their dogs might be athletes, show dogs, needing strict weight or fat content control etc.. But for the rest of us, rule of thumb works a treat.
A general guide is 1/4 cup for a small dog, 1/2 for medium, 1 cup for large
A Jumbo Economy 4.5kg bag contains 90 half-cup servings, which will get you about 6 months' meals for a small dog | 4 months for a medium dog | 3 months-ish for a large dog.
Prep is easy
- Measure into their bowl
- Add warm water (about enough to cover the mix)
- Let it absorb for a few moments (or overnight if that's more convenient)
- Serve it up
You can add fave foods anytime at all—sardines, mince and/or yogurt are popular choices—their gut bacteria will still happy dance!
Some dog parents make up several days worth at a time and keep it in the fridge, scooping out what they need each day.
Transitioning
There's no physiological need to follow a transitioning protocol, however some dogs may not take to the new taste and texture right away. For them, just take it slow and mix it with their usual food, gradually increasing the ratio. We pop a guide in with all first orders.

Small dog like Bailey
Weighs less than 13.5kg
Meal guide - 1/3 cup (dry mix)

Medium dog like Molly
Weighs 14kg to 35kg
Meal guide - 1/2 cup (dry mix)

Large dog like Max
Weighs 35kg to 65kg
Meal guide - 1/2 to 1 cup (dry mix)
Other small-ish dogs: Little mixed breeds + Australian Terrier, Boston Terrier, Cairn Terrier, Cavalier King Charles Spaniel, Cavoodle, Chihuahua, Dachsund Mini, Fox Terrier, French Bulldog, Italian Greyhound, Jack Russell, Lhaso Apso, Maltese, Moodle, Papillon, Pomeranian, Poodles Toy & Mini, Pug, Scottish Terrier, Shih Tzu, Shoodle, Welsh Corgi, Welsh Terrier, Yorkshire Terrier
Other medium-ish dogs: Medium mixed breeds + American Bulldog, Australian Shepherd, Beagle, Border Collie, Bull Terrier, Cattle Dog, Cocker Spaniel, English Staffy, German Short Haired Pointer (GSP), Groodle, Irish Terrier, Kelpie, Labradoodle, Pitbull Terrier, Poodle, Portugese Water Dog, Schnauzer, Schnoodle, Shar Pei, Springer Spaniel, Whippet
Other large dogs: Large mixed breeds + Airedale Terrier, Akita, Alaskan Malamute, Australian Bulldog, Bernese Mountain Dog, Boxer, Bullmastiff, Chow Chow, Doberman Pinscher, English Pointer, French Bulldog, German Shepherd, Golden Retriever, Great Dane, Greyhound, Husky, Irish Setter, Labrador, Mastiff, Maremma Sheepdog, Rhodesian Ridgeback, Rottweiler, Siberian Husky, Vizsla, Weimaraner