We make real superfood for everyone's dog


POWERED BY PLANTS, MADE WITH LOVE


Replacing one doggy meal a day with plant-strong superfood—food that will change their life forever


HUMAN GRADE INGREDIENTS

Because everything that comes into your home should be safe and clean.


FORMULATED BY A PRACTICING VET-NUTRITIONIST

You can be sure their meal is well rounded, nutrient dense, in scientifically correct ratios.


7 PLANTS 🌱 IN EVERY MOUTHFUL

True superfoods, loaded with fibre & prebiotics; healing and nourishing from the inside out.

Plant-based benefits you can see, touch and smell

From working dogs to athletes to cuddle dogs (or maybe they're one and the same), you'll love what happens when their microbes start munching on fresh natural plant food.

The gut does the work, we bring the fuel

Your dog's gut is home to trillions of little helpers, working around the clock to keep things running smoothly—every mouthful of Hey Happy Dog is formulated to help them thrive.

Minerals, prebiotics, fibre and more, every ingredient is selected to give your dog's microbiome exactly what it needs.

When the gut thrives, everything else follows: energy, coat, mood, all of it.

Read a little more

Vet nutritionist formulated

We make two recipes ...

Feed them well without breaking the budget

A Jumbo Economy 4.5kg bag ($119 Original or $127 Rosehip) contains 90 half-cup servings, which will yield about:

- 6 months meals for a small dog (at one meal per day)
- 4 months for a medium dog
- 3 months-ish for a large dog

More meals for less money spent, we hope it makes your life a tiny bit easier.

See the feeding guide

You might ask ...

Easy peasy:

1. Scoop the dry mix into the bowl.

2. Add water—usually enough to just cover the mix, but some dogs like it quite wet while others prefer a more fluffy texture.

3. Let it absorb for whatever time you have (we do overnight, but just moments works fine, too). Bon appetit, serve it up!


Serve alone or mix it up:

HHD is designed to be a full once-a-day meal, but it's a perfect base for other healthy foods. A spoonful of live cultures (kefir, yogurt etc) is great, but any of their favourites will go over a treat. Their good gut bacteria LOVE diversity and will thank you either way.

Such a fantastic start to the day or evening ahead!

Gut health starts at day one; the first thing you'll notice is fresher breath and nicely formed poos. Plus happier house and car sharing—no more farting!

If you have weight reduction goals, experience tells us that you can start to see results within a fortnight.

And customers report that coat, energy levels and mobility improve within weeks.

Transformational change usually happens within a couple of months, but severe problems can take longer to resolve or relieve.

Long term, you'll spend less time at the vet and more time delighting in life with pupper!

You might like to read Scott's journey.

Yes. Puppies to seniors, you'll ❤️ what HHD will do for your dog.

It's a gentle food that's wonderful for growing up, growing old, and everything in between. Because it's never too early or too late to give the gut a fresh, healthy start.

Yes. It's for all dogs but safe for vegan dog parents to serve.

Whether your dog is vegan, vegetarian or flexitarian, a meal a day of HHD will keep their gut health and microbiome humming along regardless of whichever food they eat for the other meal of the day.

We're flexitarian dog parents ourselves; our dogs get HHD every morning and the rest of their diet is basically fresh raw meat, veggies and some fruit. And way too many treats because we're softies 😊

Actually, any time is good. HHD started out as Happy Dog Breakfast because that's how we fed our own dogs. But then people started telling us that evenings worked best for them.

As a case in point, home-alone dogs will benefit from a breakfast meal to keep them satiated and calm while their parents are away, but for dogs who bark at the moon (so to speak), evening probably works best.

The plant fibre and nutrients will work their gut-magic however and whenever they're ingested.

We love it when we meet like minded dog parents. HHD is a great time saver for you, and it's a way of making sure your dog is getting everything they need. We add home made goodness to our dogs' diets too.

Important question — uneaten dog food has no nutritional value whatsoever.

We get it, every dog is different. Some will love the smell, taste, and texture right away; others might circle it like it’s a trap and not even give it a try. Respect and love to them all 🐾 ♡

The best thing to do is take it as slow as they need; even very small amounts mixed (or hidden) in their regular food will still do wonderful things for their gut.

Try this for 10 days:

  • keep breakfast consistent
  • start with food they love
  • add HHD in increments (start small)
  • watch their poo, breath, and coat for improvements


Please let us know how it goes, and definitely reach out any time if you need a hand - all we want is a happy dog and a happy you.

Yes! A money-back guarantee is not something you'd normally expect when you buy dog food, but we're different. If you're not completely satisfied, we refund your money in full. Return postage is on us.

Just reach out via our Contact page.

What dog parents are saying ...


"We have been feeding our dogs heyhappydog for over 7 years now and can say it is the best dog breakfast for our pups every single day.


'We have noticed how gorgeous their coats are, how healthy their joints are while working on the farm, and how their eyes light up when we bring it out in the morning ...


—Louise Q. [with Bilbo, Pip, Lucy & Max]

See the Reviews page

Ready to try HHD?

That's great! We'll add an extra little packet of treats for pupper ❤️.

Want to chat? Please reach out, we'd love to hear from you.

Always-fresh food, made in Samford Yuggera in small batches

Happiness guarantee—we're here for you and your dog

Shipping's on us for orders over $70 & all first orders (use code 'firstorder')