Maremma puppy with dog food

Delightfully DiFferEnt

Plant Based Food For Modern Dogs

Replacing one meal a day with plant-based superfood—food that will change their life forever.

Simple, Safe, Mostly Raw

There's a lot of acid in modern dogs' food, but HHD has a superpower for that! Just one meal a day counteracts the acid, and balances pupper's pH.

A balanced pH provides natural resistance to fleas, worms, and parasites, which is huge in these days of high reliance on chemicals.

But the flow-on effects are even more life-changing for dogs and their people. Effects like:

Healthier weight

Better poops

Fresher breath

Clean, white teeth

Healthier coat

More energy

More calm & focus

Fewer skin problems

Less joint and arthritis pain

Stronger immunity

Fewer vet visits

More life joy

More and sweeter cuddles ♡ ♡ ♡


Fibre Fuelled

Fibre (found only in plants) is the undisputed key to gut health, a stronger microbiome, greater immunity and everyday comfort.

Pure & Natural

Everything is human edible, and always will be. Because dogs shouldn't eat 'dog grade' and industry shouldn't make it.

Nothing to Harm

We're in the middle of a pet health crisis! There will never ever be anything in our food to harm your dog!

A perfect mix of yum and wellness.

Little girl with her dog

Our food loves dog people, too!

HHD is a dry mix. It's as easy to prep as a bowl of muesli—just add water, rest ever so briefly, serve it up!

No refrigeration needed—it's super easy to give to the sitter or take with you on a trip around Australia.

And human grade means there's no chance of kids getting sick after leaning into 'sharing is caring' a little too much!


Our Products

Frug raised on Hey Happy Dog food

Bailey's a Frug. Dogs Bailey's size eat 1/3 cup daily so a Jumbo bag lasts about 136 days.

Staffy Labrador Hey Happy Dog food

Molly's a Staffy x Labrador. Dogs Molly's size eat 1/2 cup daily so a Jumbo bag lasts about 90 days.

Bull Arab x Great Dane with baby

Max is a Bull Arab x Great Dane. Dogs Max's size eat 3/4 cup daily so a Jumbo bag lasts about 45 days.

People Ask:

— HHD is a human grade plant-based muesli-like mix of ingredients that provide powerful health benefits.

— It needs to be mixed with water, and fed once a day*.

— It should comprise 25 - 30% of your dog's daily food calories.

* There are lots of great options for the other meal of the day, we choose raw meats, fresh veggies, bones and sometimes eggs for our puppers.

The daily HHD meal's job is correcting and maintaining a balanced pH, which provides natural resistance to fleas, skin problems, parasites and many other issues that dogs are exposed to every day.

A balanced pH leads to a healthy digestive system, happy gut microbes, and strengthened immunity.

Team work makes the dream work, and the stars of all this are fibre, prebiotics, polyphenols, antioxidants and nutrients that can only be found in plants 🌱.

You might like to read Dolly's story to see where we started. And the ingredients list is here.

Here are some of the reasons pet parents love HHD:

Healthier weight

Better poops

Sweeter breath

Clean, white teeth

Mealtime excitement

Shinier coat

More energy

More calm & focus

Fewer skin problems

Less joint and arthritis pain

More able to give and receive love

Less reliance on chemicals for fleas and worms

Fewer vet visits

Gut health starts at day one, and the first thing you'll notice is fresher breath & nicely formed poos. And no more farting!

If you have weight reduction goals, experience tells us that you can start to see results within a fortnight.

And customers report that coat, energy levels and mobility improve within days. Transformational change usually happens within a couple of months.

Long term, you'll spend less time at the vet and more time delighting in life with pupper!

You might like to read Scott's journey.

Home-alone dogs will benefit from a breakfast meal to keep them satiated and calm while their parents are away, but if your dog barks at the moon (so to speak), evening works best.

Dogs needs are wildly different—age, activity, health and general metabolism all impact—it's not just about their weight.

But as a very general guide: 1/4 cup dry mix for small dogs, 1/2 cup for medium dogs, 1 cup for large dogs.

Check out this feeding guide for more.

Yes. Puppies to seniors, you'll love ❤️ what HHD will do for your dog.

It's a gentle food that's wonderful for growing up, growing old, and everything in between. Because it's never too early or too late to give the gut a fresh, healthy start.

Don't give up too early :). It's a new taste & texture.

Just take it slow and mix a little bit of HHD with food that they do like until their bodies let them know that this is good for them. We pop a transition guide in with all first orders.

Our guarantee has no time limit and we don't mind how much food is gone from the packet—the outcome we want is a happy healthy dog.

We love it when we find like-minded dog parents. HHD is a great time saver for you, and it's a way of making sure your dog is getting everything they need. It's a bit like a fibre-packed vitamin pill that gives you peace of mind and your dog a delicious boost. We still add some home made goodness to our dogs' diets too.

If it's urgent: text Joan on 0412 222 133. Or reach out via our contact page. We're a very personal business, someone will reply same day ❤️.

Real Stories

Would you like to know what real customers say about their dogs' experiences with HHD? Dogs like rub-my-belly Ruffy over there?

Check out our reviews page!


Trying HHD for the first time?

Enter 'firstorder' in the code box for free shipping on any size product.

Plus, we'll pop an extra little packet of treats in with your order :).

Want to talk? We'd love that. Just reach out through our contact page.


Happiness guaranteed, return shipping's on us