plant strong, human grade—so natural you could eat it yourself!

"Lizzie does a little dance of anticipation every morning."

— Dog parent, Sandi

"Our 8 y/o Golden has never been happier or healthier."

— Dog parent, Jane

100% human grade, Happy Dog Breakfast is a bombshell of nutrition

It balances the gut so that puppies grow strong, seniors are nourished, nervous dogs calm. Energy & focus return, blood sugar normalises, stiffness and aching joints are relieved. Weight stabilises, inflammation reduces. Skin & coat are healthier, breath & poos are sweeter.

Combined with a protein meal at night, it's holistic magic for doggy tummies. Those tails will wag for a long, happy time!

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Want an easy start to the day?

HDB is a super quick solution to breakfast—literally just add water. It keeps your dog satiated and settled till you get home.

Love to pet & play with them every day?

HDB families notice healthier skin, shinier and softer coats—so much nicer when you're curled up together on the couch.

Have an older or unwell dog?

HDB reduces inflammation, settles tummies, and eases aching joints—just what older or unwell dogs need for a happy life.

HDB + varied raw meats at night = happy, joyful pupper days.


HDB is all about ✔️what goes into your dog's belly,
✔️what happens while it's there, and
✔️what comes out 💩 ...

No junk 🙄, ever!

No Fillers · No Wheat, Corn, Soy · No Sugar, Salt · No Palatants ·
No Meals · No Slaughter By-Products · No Heavy Metals ·
No Chemicals · No Emulsifiers · No Artificial Flavors · No Hot Extruders

Ready for your close up?

You'll appreciate the sweet doggy breath!

Happy gut = kissable dog!

Real results from real pet parents ✨

Every dog's a celeb 🏅

This badge of honour belongs to Henry. His mum, Lisa, writes: "Happy Dog Breakfast keeps my beautiful Henry ❤️ in great slim-and-trim show condition, with a healthy shiny coat".

Shop with Henry

Life, lived well

Did you know a diet of processed foods will inevitably break through the gut barrier, eventually causing the aching joints and degenerative diseases that are dismissed as a natural part of ageing? It doesn’t have to be like that.

Senior dog Max has a daily serving of Happy Dog Breakfast and he's living his best life on his pawrents' farm.

Shop with Max

Dolly approves this message

Dolly was close to paralysed with arthritis at only 18 months. She fully and quickly healed, thanks 100% to what is now Happy Dog Breakfast—and today at 11-years-old, she's still pain free and the happiest (and twirliest) of Labradors.

Read Dolly's story


We're dog people just like you, so HDB will always be good for the budget with a 100% money back guarantee if you're not delighted with the results.


Dogs need a healthy planet too 🌏🌿. Our ingredients are human-grade, chemical free and earth-friendly—and we support organisations that care and fight for dogs that are helpless and in need. We're a work in progress and continually striving to improve

"Animals make us more human - they awaken our emotions and open our hearts."