'How did I get so lucky?' ♡ Us too, so we made a food just for them.

"Lizzie does a little dance of anticipation every morning."

— Dog parent, Sandi

"Our 8 y/o Golden has never been happier or healthier."

— Dog parent, Jane

Perfect for them, easy for you

Our Happy Dog Breakfast is a muesli-like super-quick solution to breakfast—literally just add water. It keeps your pup satiated and settled till you get home.

Shiny, softer coats

HDB families notice healthier skin, shinier and softer coats—so good when you're curled up together.

Happy tummies, happy joints

HDB reduces inflammation, settles tummies, and eases aching joints—just what older or unwell dogs need for a happy life.


Fibre that can only come from plants is our superpower. Fibre supports the healthy bacteria that blanket your dog's microbiome—and those healthier bacteria feed the brain, calming anxiety and boosting their mood as well as their physical health.

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Your pawsome friend (who we do all this for) will have cleaner blood to all organs, boosting their immune system for long term vitality. Their coat, energy levels and mobility will improve within days of transitioning to the new diet.

Transformational change usually happens within 2 to 3 weeks, and the first thing you'll notice is fresher breath and nicely formed poos.

See the HDB ingredients


Each ingredient in HDB has a (delicious) medicinal purpose. When combined with raw meat and bones for the other meal, it provides optimal health for all ages.

We recommend a daily diet of 70% fresh raw meats & veggies - 30% Happy Dog Breakfast.

Two formulas, Rose Hip & Original

A Jumbo 4.5kg bag will serve about ⭐️ 6 months' breakfast for a small dog ⭐️ 4 months for a medium dog, and ⭐️ 3 months-ish for a large dog. Feeding Guides Here

First time here?

Just enter FIRSTORDER in the code box on checkout for free shipping on any size pack.
And we'll add an extra little packet of pupper treats to your order 💛.

Health expert Mary Louise Condon:

"I love this food! It's definitely about the gut, all that natural fibre is a natural chelating agent for parasites and worms and it's a great detox [goodbye smelly breath & poos!]. Love the parsley & carrots for the iodine, iron & vitamin A. The polyphenols and omega 3 are great too, for ear infections, eye and gum health. And I love that it doesn't contain the high explosive sugars that the commercial dog foods love to use to preserve their product and make it taste good!"

Owner and Head Pharmacist at The Compounding Lab + mum to Boo the Groodle 🐾


Our customers say:


We're dog people just like you, so HDB will always be good for the budget with a 100% money back guarantee if you're not delighted with the results.


Dogs need a healthy planet too 🌏🌿. Our ingredients are human-grade, chemical free and earth-friendly—and we support organisations that care and fight for dogs that are helpless and in need. We're a work in progress and continually striving to improve

Dolly approves this message

Our Dolly was close to paralysed with arthritis at only 18 months. She fully and quickly healed, thanks 100% to what is now Happy Dog Breakfast—and today at 11-years-old, she's still pain free and the happiest (and twirliest) of Labradors.

Read Dolly's story

Life, lived well

Senior dog Max has a daily serving of Happy Dog Breakfast and he's living his best life on his pawrents' farm.

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Every dog's a celeb 🏅

This badge of honour belongs to Henry. His mum, Lisa, writes: "Happy Dog Breakfast keeps my beautiful Henry ❤️ in great slim-and-trim show condition, with a healthy shiny coat."

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