We make real superfood for everyone's dog


PLANT-POWERED, MADE WITH LOVE

There are few better feelings than seeing our pets happy and healthy, and that's why we created this wonderful food. It's the missing link in modern dogs' diets, providing fibre and nutritional benefits that no other food can match.


100% HUMAN GRADE INGREDIENTS

Nothing 'feed-grade' here. Every ingredient is a food you'd feel safe and happy serving to your family.


VET-NUTRITIONIST FORMULATED

You can be sure their meal is well rounded, nutrient dense, in scientifically correct ratios.


LIKE MUESLI FOR DOGS

A blend that's biologically right for dogs: plants & good grains working together. Just add water💧, serve it up!

More health, more happy, more wags


At least 7 healthy plants 🌱 in every mouthful

True superfoods to keep their microbiome and gut health humming along.

Feel free to add and mix HHD with other healthy foods: brekkie scramble, sardines, blueberries and yogurt are popular choices. There's lots of real life suggestions in the reviews.

Puppy Oscar in the video likes a side of yogurt :)

Whichever you choose, what a fantastic start to the day or evening ahead!

Shop HHD

📽️ Langtally Dachshunds.

Science-backed

Check out our super-meals. One serving a day is all it takes to support their microbiome and gut health.

Great for dogs, great for the budget

A Jumbo Economy 4.5kg bag ($119 or $127) contains 90 half-cup servings, which will yield about:

- 6 months meals for a small dog (at one meal per day)

- 4 months for a medium dog

- 3 months-ish for a large dog

Check the feeding guide



In their own words ...

You might ask ...

HHD is 100% vegan, no meat, dairy, or animal by-products in the bowl.

That said, it isn't designed to be your dog's whole diet — it's designed to sit alongside whatever they're already eating.

We're flexitarian dog parents ourselves, our dogs get HHD every morning and the rest of their diet is fresh raw meat and veg.

There's a lot of conflicting advice out there — if you ever want to talk it through, we're here.

Easy peasy:

1. Scoop the dry mix into the bowl.

2. Add water—usually enough to just cover the mix, but some dogs like it quite wet while others prefer a more fluffy texture.

3. Let it absorb for whatever time you have (we do overnight, but just moments works fine, too).

Bon appetit, serve it up!

Sometimes, you might like to switch water to plant or dairy milk—we hear it's very yum 🐾. And add healthy extras to their bowl any time. Their gut bacteria will love it, and doggo's happy surprised looks will make your day!

Yes. Puppies to seniors, you'll ❤️ what HHD will do for your dog.

It's a gentle food that's wonderful for growing up, growing old, and everything in between. Because it's never too early or too late to give the gut a fresh, healthy start.

Actually, any time is good. HHD started out as Happy Dog Breakfast because that's how we fed our own dogs. But then people started telling us that evenings worked best for them.

As a case in point, home-alone dogs will benefit from a breakfast meal to keep them satiated and calm while their parents are away, but for dogs who bark at the moon (so to speak), evening probably works best.

The plant fibre and nutrients will work their gut-magic however and whenever they're ingested.

We love it when we meet like minded dog parents. HHD is a great time saver for you, and it's a way of making sure your dog is getting everything they need. We add home made goodness to our dogs' diets too.

Important question — uneaten dog food has no nutritional value whatsoever.

And we get it, every dog is different. Some will love the smell, taste, and texture right away; others might circle it like it’s a trap and not even give it a try. Respect and love to them all 🐾 ♡

The best thing to do is take it as slow as they need; even very small amounts mixed (or hidden) in their regular food will still do wonderful things for their gut.

Try this for 10 days:

  • keep breakfast consistent
  • start with food they love
  • add HHD mix-ins (start small)
  • watch their poo, breath, and coat for improvements


Please let us know how it goes, and definitely reach out any time if you need a hand - all we want is a happy dog and a happy you.

Yes! A money-back guarantee is not something you'd normally expect when you buy dog food, but we're different. If you're not completely satisfied, we refund your money in full. Return postage is on us.

Just reach out via our Contact page.

Ready to try HHD? Fantastic. Get ready for happiness, healthiness, and lots of tail wags!

Please enter 'firstorder' in the code box at checkout for free shipping on any size product. And we'll add an extra little packet of treats for pupper ❤️.

Want to talk? Please reach out, we'd love to hear from you.

—Joan 🫶 x

Always-fresh food, made in Samford Yuggera in small batches

Happiness guarantee—we're here for you and your dog

Shipping's on us for orders over $70 & all first orders (use code 'firstorder')