What's in HDB

Delicious, nutritious gut food!

HDB is all about:   ⭐️ what goes in   ⭐️ what happens while it's there, and ⭐️ what comes out!

Dogs were not waiting around while we evolved from our cave days; they evolved right along with us. We coddled, cuddled and fed them our own plants and meat every step of the way—and they lived long and happy lives. But then along came "convenience" and grain free (thanks, greedy multinationals) and it all went belly up. Obesity, disease and joint problems shot off the charts. We're here to counter that by putting the glory back into guts, where it belongs.

Hippocrates said 'All disease begins in the gut', which means that all health begins there, too. And the HDB that goes into the gut is beautiful plant-strong, fibre rich natural food, formulated for dogs. While it's there, the fibre and nutrients are like a soft broom that gently sweeps, nourishes and calms as they journey through the entire gut. Fibre (only available in plant food) plays a hero role, acting as a prebiotic in the colon, feeding the good bacteria and strengthening the gut barrier—making for a healthy, happy microbiome.

And in the end, what comes out? Sweet doggy doo! You can pick it up on walkies with the flimsiest of poo bags.

Meet the stars of Happy Dog Breakfast:

🌾 OATS (they have a special super power)

Among the most nutrient-rich foods on the planet, oats bring a subtle, delicious flavour to the mix. Naturally gluten free, they're also cholesterol free and chock full of fibre, vitamins, minerals and antioxidant plant compounds. The ultimate comfort food, oats are a particularly lovely inclusion for puppies and seniors.

Oats' super power is their unique group of antioxidants called avenanthramides. They have particular anti-inflammatory and anti-itching properties, and that explains your pup's soft coat and healthy skin when they're on HDB.


Often called the king of grains, this is one of the least acidic grains and one of the lowest of all foods on the glycemic index. A brilliant source of prebiotic fibre, which helps gut biome to flourish, barley lowers cholesterol, supports heart health, and is rich in potassium, folate and vitamin B6. The slow release energy from this super grain is so, so good for the long lasting health of your dog.

🌞 CHIA (cool book excerpt here)

These brilliant gelatinous little seeds are an incredible source of fibre, calcium, iron and omega-3 fatty acids. Together with the barley and oats, they slow the digestion of carbs, which gives your dog’s body long-lasting energy. They pack a mighty protein punch too—just 28 grams of chia contains 5.6 grams of protein—and adds body to our Happy Dog Breakfast. This extract from Christopher McDougall's fabulous book Born To Run:

"In terms of nutritional content, a tablespoon of chia is like a smoothie made from salmon, spinach, and human growth hormone. As tiny as those seeds are, they're superpacked with omega-3s, omega-6s, protein, calcium, iron, zinc, fiber, and antioxidants. If you had to pick just one desert-island food, you couldn't do much better than chia, at least if you were interested in building muscle, lowering cholesterol, and reducing your risk of heart disease; after a few months on the chia diet, you could probably swim home. Chia was once so treasured, the Aztecs used to deliver it to their king in homage. Aztec runners used to chomp chia seeds as they went into battle, and the Hopis fueled themselves on chia during their epic runs from Arizona to the Pacific Ocean."


Rich and sweet, this darling of the health food world is anti-inflammatory, stabilises blood sugar, lowers cholesterol and increases metabolism. This fibre hero contains loads of antioxidants, vitamins and fabulous muscle building minerals. Coconut's 'wonder food' title is well deserved!


The orange carrot bits you see throughout the formula get their bright colour from beta carotene, an antioxidant that the body converts into vitamin A. Carrots are rich in fibre and the elusive vitamin K—also potassium, and antioxidants. They're weight-control-friendly and are popularly known to improve eye health.

Parsley improves blood sugar and is rich in minerals calcium, iron, magnesium and potassium. This little beauty is also an antibacterial and antifungal warrior.


Our beautiful, rich, concentrated broth is made with premium veggies & herbs. Fully vegan, it gets doggy noses working as well as their taste buds—and checks all the boxes for healthy eating. Just like every other ingredient in HDB, it's pure, natural and preservative free.

🌹 ROSE HIPS (the darlings of the joint-sore)

Rose hips are chokker with Vitamin C and other nutrients, they're known to strengthen the immune system and they're loved for their effect on bone and joint health. The rose hip formula is particularly recommended for breeds with genetic predispositions to joint weakness as they age.


Just the important things in the right ratios: Glucosamine HCI for dogs with healthy joints as well as those with pain + MSM, primarily an anti-inflammatory and antioxidant for strengthening bones and helping with conditions such as arthritis. We don't overload or interfere with other nutrients, the magic's in the plants and synergy.

Always, we’re here for you and your dog, ask us anything you like.